HOW SOCIAL MEDIA RAISES THE BAR OF INDIAN CINEMA

Which business is surviving over a 100 years and also takes our country on the worldwide map? No one will hesitate to answer it’s none but our very own Indian Cinema. Bollywood-it’s one of the largest business that produces around a 1000 movies in a year.

There was a time once billboards and film advertisements accustomed be painted by Indian artists. Aplenty has been already advanced since then. This can be a sneak peek into however movie industry has shelved off its ancient approach and has adopted digital across varied bit points, during a huge means.

Production homes and their huge budgets are now well known to all. It’s another truth that the rising share of the overall selling budget allotted to digital, from just a 2 to 5 % of the erstwhile days, it currently goes as high as up to 20% for large budget movies.

Savvy marketers have adopted the ‘digital-first’ strategy that sets the ball rolling for pretty much every activity. Social campaigns are generally crafted in 3 sections – the Pre-release phase, also referred to as teaser section, the release section and also the Post-release section. Every section incorporates a charm and a technique of its own, aimed to woo fans across all social bit points.

The Shift

Bollywood may be a game of numbers – if a trailers successful on YouTube, a motion picture is gave the impression to be a possible hit at the Box-Office. Social contests, motion picture specific hashtags, overwhelming content through apps, mobile voice chats and live video chats with the forged and crew not solely change direct interaction however conjointly type an outsized a part of community engagement.

Production houses have started shooting mobile and internet friendly extended content outside the quality picture assets to particularly cater to the digital audience. To fulfill the new age demands, content is additionally created accessible and served on second screens. Video-on-demand and music-on-demand has witnessed a surge in quality and is synonymous to motion picture content like full songs, deleted scenes and even full length movies.

Over time, everything regarding our watching movies expertise has modified and can still evolve more, during a direction that is digitized and we can sum-up the whole process of development with the tickle of “picture abhi baki hai mere dost”…..