HOW TO USE SOCIAL MEDIA TO ENHANCE YOUR BUSINESS

Are you a small owner longing for the best ways that to grow your business? Are you planning to draw in some more leads in your business, or you want to implement Social Media promotions ?

As a small scale business owner you face several challenges – restricted capital, minimal support employees and having more thing to do list in no time. So, however does one grow your little business while not significant investment in promoting and advertising? Answer – through the employment of technology, Web 2.0 provides you with numerous tools and techniques that assist you to get leads and increase the exposure of your home-based business. Social media is one such tool. Here’s all you wish to know the details on how to increase revenues mistreatment social media.

What is Social Media?

Social Media could be a class of on-line media wherever individuals are talking, taking part, sharing, networking, and bookmarking on-line. Examples embody Facebook, Twitter, LinkedIn, YouTube, GooglePlus, and MySpace.

What is Social Media Marketing?

Social media promoting is using deliberately the mentioned platforms to achieve a set of new audience of shoppers and build product brand awareness. By spreading word of a product from user to user, Social Media promoting strives to achieve larger legitimacy for a message as a result of it’s shared between trusty “friends.”

Which Social Media Channels are most popular?

Studies show that Facebook & Twitter are most well-liked social media channels followed closely by YouTube and LinkedIn, Google Plus.

Here are some prime reasons why you need to think about employing Social Media for your business.
Exposure: As low business owner you trust mostly on network promoting to channel results in your business – that, successively depends on your interaction with individuals. This is often the core notion of what Social Media is!

However at Pixelsolutionz we employ the trend of Social Media that offers just about unlimited opportunities to move with individuals – uncountable them! With this fascinating sort of promoting, your business isn’t any longer restricted to native leads; you’ll realize leads returning in from a distributed geographic market!

Zero-cost: whereas different promoting media would be valuable, this kind of selling is comparatively free, or needs negligible financial investment. We help you to get a nice low-priced service in addition with a brilliant web promotion.

Improved web presence: Being on widespread social media platforms we can strengthen your net presence. The additional mentioning on Facebook or Twitter, the larger are the probabilities of your business being found on relevant net searches like Google, Yahoo!, or Bing.

Just go through the details on the related things and take your plunge into this recent trend of marketing that will definitely prove to be the best service for your empowering business.

 Source: http://blog.pixelsolutionz.com

Call +91-9836521057 for your social media marketing today 

This Indian tech company has one of the most fun hiring processes ever

Directi is a Mumbai -based tech company that was founded by Bhavin Turakhia back in 1998. Over the years, the group has come to consist of multiple business units which are run independently by their respective management teams. 

The Directi portfolio includes numerous companies such as Media.net, Skenzo, Radix, Ringo, Flock, Zeta and Codechef to name a few. One unique feature of all of Directi businesses are the fact that they are all bootstrapped and extremely profitable. None of their 11 businesses have any external debt or investments. 

Thus, the company employs over 1500 people across 8 offices around the world catering to over 9 million customers and raking in revenues of over $300 million every year. 

At first glance, Directi may seem like any other entity in the burgeoning list of companies that exist in the Indian landscape. But, as you delve deeper, you find that there's more to what meets the eye. 

Being a company that focuses primarily on technology comes with its own set of challenges- the chief being finding the right set of people who can help the organisation reach its targets and grow. But, as the company soon found out, that was easier said than done. 

The founders soon realised that the root of this problem was the generichiring process which comprised aspirants coming in with their resumes and giving a half-hearted interview. 

Culture-fit was an important part of the organisation from the beginning itself and the company soon realised that it was impossible to gauge the know-how or creativity of candidates just by holding a generic hiring process like every other company. 

It was time to be different. And, thus STAR was born. To understand candidates better, Directi started using an approach called STAR - Situation, Task, Action and Result. 



It started assigning case studies to candidates across all functions and positions as part of the hiring process. Since these case studies are quite extensive, candidates are given enough time to come up with a solution. This, the company believes is an excellent tool to evaluate an individual's competency to think on their feet in a stressful situation and was anyday better than them answering a question on the same. 

As time passed, the company started introducing more and more task-oriented hiring processes. For instances, candidates applying for tech roles are often asked to develop web applications using a bunch of technologies or they are asked to make an existing app using a different language. Bonus points are awarded to candidates who come up with additional features like integration with Facebook. 

The most unique interview has definitely been when the company asked candidates to solve a Rubik's cube to test their problem solving ability. 

Directi also goes a step ahead and keeps asking unusual questions to test the ability of a candidate to think out of the box, from time to time. 

For example, candidates who applied for sales and design positions in the company had to answer questions like- "How many flights are in the air over Mumbai right now?", "How many diapers are sold in Mumbai every day?" and even "How will you design a spice rack for blind people?". 

This is how much superstar Rajinikanth was paid for Kabali

As was predicted by almost everyone, Kabali was a blockbuster hit and saw people lining up to the theatres from every part of the country- and in some cases even from abroad to catch not only the first day first show of the movie, but also numerous shows after. 

As a result, the movie not only earned Rs 200 crore even before its release , but also managed to break multiple records after it hit the big screen. 

But this also gets us wondering- how much did the Thalaiva earn fromkabali, the biggest movie of his career? 

We won't keep you wondering for long and give you the lowdown. 

For Kabali, Rajinikanth reportedly picked up what could probably be the highest remuneration for an actor in the country. 

The superstar was paid Rs 35 crore as remuneration, out of the budget of Rs 110 crore that Kabali was made on. 

Granted that's a lot of money, but it's definitely not the end of it. 

Additionally, the actor also gets a share from the profits his movies make at the box office- which means in this case, Rajinikanth would also be getting an additional Rs 45 crore as his share of the movie's profits. 

And, thus the total remuneration Rajinikanth earned from Kabali stands at a whopping Rs 80 crore. 

Yep, definitely the most any actor had been paid for a movie. 

Image credit: Indiatimes 

Satya Nadella explains in a sentence the real reason he bought LinkedIn ... and Salesforce should be worried

Microsoft CEO Satya Nadella shocked and baffled the tech world Monday morning by announcing Microsoft was buying LinkedIn for a massive $26.2 billion or $196 per share, cash.

And if there's one company that should be sitting up and taking notice, it's Microsoft's newfound buddy, Salesforce.

Oracle, SAP, and Workforce might want to pay attention too.

While most of the world is focusing on how LinkedIn data could integrate with Outlook, Office 365 and other Microsoft apps, the truth is, Nadella didn't need to buy LinkedIn for that.

The two could have simply partnered to share data. In fact, the ability to get LinkedIn data into Outlook has been around for years.

This move is really about Salesforce and human resources cloud software. Nadella sees LinkedIn data as a way to reinvent these massive markets.

He's going to marry LinkedIn with Microsoft's Dynamics and Office 365. Dynamics is Microsoft's customer relationship management (CRM), HR, and accounting apps.

These are the apps that compete with Salesforce. They also competes with similar software from Oracle and SAP, and Workday.

What Nadella is imagining is a LinkedIn that's so tightly bound with Office 365 and Dynamics that companies will naturally want to buy new cloud services that makes use of all three of them.

Nadella explained it in a sentence to Business Insider's Matt Rosoff Monday morning.

He said that buy buying LinkedIn's professional network:

"It helps us differentiate our CRM product with social selling. It helps us take Dynamics into new spaces like human capital management with recruiting, and learning, and talent management."

He later told analysts that connecting LinkedIn data with Dynamics is "where the magic starts to happen."

Nadella tried to buy Salesforce

Remember, Nadella famously attempted to buy Salesforce last year but the deal fell through when the two couldn't agree on a price. It surprised no one that Salesforce CEO Marc Benioff ultimately didn't sell.

After the talks fell through, the CEOs have remained friendly and the two companies, once bitter rivals, are now partners, integrating Salesforce's CRM and HR apps with Office 365.

But insiders say that Microsoft has since ramped up its competition against Salesforce and that it stopped being "overly cooperative" with Salesforce after talks fell through, one Wall Street analyst reported some time ago.

If spending a rumored $40 billion to $50 billion on Salesforce made sense in 2015, spending half that much on LinkedIn to go after the same market in a different, and more creative way, makes equal sense.

Microsoft believes that the total addressable market of its LinkedIn purchase is $315 billion.

Salesforce declined comment.

Marc Benioff tried to buy LinkedIn even after it announced the deal with Microsoft

After LinkedIn officially announced that it had sold itself to Microsoft for $26.2 billion in cash last month, Salesforce CEO Marc Benioff, a rival bidder, didn't give up right away.

Instead he sent an email to cofounder and chairman Reid Hoffman and CEO Jeff Weiner that essentially said he would have been willing to pay much more for LinkedIn, had he been given the chance, according to documents filed with the SEC on Friday.

Salesforce was one of three other companies besides Microsoft who were also bidding on LinkedIn. Numerous media reports named Salesforce as the infamous "Party A," the one who engaged in bidding war with Microsoft, as revealed by LinkedIn in SEC documents that explaineddetails of how the deal went down.

Salesforce's last offer before LinkedIn chose Microsoft was $85 in cash plus stock that equaled $200 per share. Ultimately, Microsoft offered $196 cash per share and the two companies announced the deal on June 13.

An email to reconsider

In an SEC filing on July 1, LinkedIn disclosed to the world how the bidding war went down.

That disclosure prompted Benioff to email Hoffman and Weiner to say that if LinkedIn would have communicated to him that his previous offer wasn't good enough, Salesforce (aka "Party A") would have offered "much" more.

"The email indicated that Party A would have bid much higher and made changes to the stock/cash components of its offers, but it was acting without communications from LinkedIn," LinkedIn explained in SEC documents. The document does not specifically name Benioff as having authored the email, but says that it was written by the CEO of Party A.

It was a not-so-subtle play to get LinkedIn to reconsider its commitment to Microsoft. And on July 7, LinkedIn met with its bankers to discuss Benioff's email, LinkedIn said, but ultimately decided not to respond.

One reason: Although LinkedIn has the option to bail on the agreement and take a better offer, if it does that, it will owe Microsoft "a termination fee of $725 million."

Benioff wanted LinkedIn for the same reason Microsoft does. Both of these companies see LinkedIn's massive network of more than 433 million professionals as data that can be mined with machine learning artificial intelligence and then used with their sales, marketing and collaboration software.

Salesforce CEO Marc Benioff and 500 of his employees use this simple technique to reduce stress

Work is stressful. That's true for everyone, even if you love your job.

At Salesforce, CEO Marc Benioff runs a company that employs 22,000 people and will do $8.3 billion in revenue this year. Business Insider's Matt Rosoff asked him what he does to deal with the stress of his job and the answer was surprisingly simple: "mindfulness."

"I have a mindfulness practice and I try to practice mindfulness formally a few times a week. Like yesterday I did attend a mindfulness seminar that we had at Salesforce with 500 employees, where we had a mindfulness teacher come in," he said.

Mindfulness is a form of meditation, or as Benioff describes it: It's "a meditation type practice, just being able to sit quietly and spend time trying to let go of the stress that I collect during the week running a big business."

You can try mindfulness now; it only takes a few minutes. Plant both feet on the ground and feel the floor under them. Then go through your body, head-to-toe, relaxing any tense muscles: eyebrows, eyelids, jaw, tongue, shoulders, upper-back/shoulder blades, tummy, thighs, feet.

Now just sit there a few minutes, breathing naturally, noticing your body, noticing any thoughts. Don't react. Don't fix things. Don't fidget (as best as you can). Don't make lists. Don't do anything, just watch yourself for a few minutes and notice yourself, body and mind, allow yourself to relax. If you can't relax, just notice how your stress feels in your body.

Benioff is such a strong believer in the power of mindfulness that the company put a meditation room on every floor of its massive new building at his San Francisco headquarters.

He also dedicated an entire keynote session at the company's huge Dreamforce tech conference to mindfulness training, bringing in tech/meditation experts like Google's Chade-Meng Tan and others to lead the crowd.

There's plenty of research that indicates that this kind of mindful meditation lowers stress and helps us make better decisions.